Machine Investment Group and Taconic Capital Rebrand the tommie Hollywood Hotel as Hollywood VOLUME, a Tribute Portfolio Hotel, under a Marriott Franchise Agreement

An affiliate of Machine Investment Group and Taconic Capital, the owner of the tommie Hollywood hotel in Los Angeles, retained Zeidel & Associates to negotiate a franchise agreement with Marriott International, in order to transition the hotel from a Hyatt tommie brand to Marriott’s Tribute collection. Although franchisors are generally very resistant to agree to modifications, the firm was able to work with Marriott to address the owner’s concerns on such matters as future brand standard compliance, certain flexibility as regards the food and beverage outlets, defining the concept of a competing brand related to future projects, and other key legal matters.