Zeidel & Associates Represents Global Hospitality Company in Food & Beverage Consulting Agreement for Luxury London Hotel Development

Situation

Zeidel & Associates represented an innovative and highly successful hospitality company with a global portfolio of restaurants, private clubs, and hotels in connection with its engagement to provide food and beverage consulting services as part of the redevelopment of a historic London  property. The landmark property is being transformed into a luxury hotel featuring multiple restaurant, bar, lounge, and specialty dining venues.

The client engaged Zeidel & Associates to prepare the initial draft of the consulting agreement, working alongside English counsel, and to negotiate and finalize this cross-border transaction with the London-based attorneys for the hotel owner.

The parties had not decided which of the hotel’s potential food and beverage spaces would be included in the client’s consulting services. In addition, the owner had not yet selected the brand (or brands) under which the food and beverage facilities would operate. The agreement therefore required meaningful flexibility, including an option for the parties to jointly develop a new brand, which would be co-owned by the owner and the client. Given the uncertainty as to the final scope of services and the future branding, it was essential that the agreement provide strong protection for the client’s proprietary information and intellectual property under all potential scenarios, and that ownership rights related to any new jointly created brand be clearly delineated.

Approach

Zeidel & Associates drafted a consulting agreement designed to accommodate multiple possible configurations of the hotel’s food and beverage program. This included flexible scope language, adaptable branding provisions, and a structure that allowed the parties to decide at a later stage whether the designated areas would operate as a single branded restaurant or as multiple separate venues.

To ensure the client’s proprietary materials were protected, we incorporated comprehensive intellectual property and confidentiality provisions that applied across all potential configurations. Because the parties contemplated potentially jointly creating a new brand, we drafted detailed ownership, licensing, and usage rights addressing the development, protection, and exploitation of any new co-owned intellectual property.

Result

Zeidel & Associates delivered a consulting agreement that provided meaningful flexibility for the project’s evolving design and operational plans while ensuring robust protection of the client’s proprietary information, creative assets, and brand-development rights. Working closely with English counsel, Zeidel & Associates ensured that the agreement reflected local legal requirements while preserving the commercial protections necessary for a sophisticated, cross-border hospitality engagement.